• Jackie Capers-Brown

3 Sure-fire Ways to Build Self-Assurance





In his book, The One Thing You Need to Know...About Great Managing, Great Leading, and Sustained Individual Success, Marcus Buckingham states, “Like the basketball player, the leader knows that, although many shots will miss the target, he must keep shooting nonetheless. Every shot hit or miss will teach him something about himself, his situation, his team, and his competitors, all of which should lead to a better more focused shot the next time around. The effective leader knows he’ll miss 100 percent of shots he never takes.” He further states, “Action brings clarity. It clarifies the direction you are taking and the expected outcome.” Are you missing out on career, leadership or business opportunities because you’re allowing fear, uncertainty, and self-doubt (FUD) rob you of taking shots toward your goals? In this article, I'm going to share three foundational practices in my personal development "toolbox" that have consistently helped me to navigate these moments in my life.


Before I do, it is important that you establish a vision about who you are and what you stand for. Becoming a deliberate creator of the experiences you desire personally and professionally require that you make time to consider how you want your contributions to be remembered by others. The first step is to have clarity about the values and actions that will shape the legacy of your life. The second step is to develop the personal and professional skills that align with the identity of the person you will need to BEcome to DO what it takes to HAVE what you desire.


Once you define your best self values and the impact you want to have now and in the future, it will be much easier for you to discern whether any opportunity is aligned with your vision and values. Leading with the end in mind is crucial to designing a lifestyle that helps you to create a legacy you will be proud of.

Here are a few questions to kick start your personal clarity session.

  1. What's the compelling reason(s) for my personal and professional aspirations?

  2. Why are they important to me?

  3. How do they define what I stand for as a purpose driven individual?

  4. What are three behaviors that will help me embody my vision and values in my present circumstances while preparing and positioning myself for next level breakthrough success?

  5. How will my vision & values translate into valuable contributions for my organization, myself, my family and community?

Just by taking the time to get clear about your vision and values and why you feel compelled to to serve and make a difference in the lives of others and have a positive impact on your family, organization and community increases the intensity of the intention you demonstrate toward implementing deliberate actions that lead to specific outcomes.


Why Self-Assurance Is Key to Your Leadership Effectiveness


Think about a situation during the previous month when you approached it with a high level of self-assurance.


Now, think about a situation during that same time frame when you were faced with a situation and you lacked self-assurance.


If you're like most of us, there was a visible difference in the way that you showed up as a leader in each of these situations.


In the first situation, you exuded confidence in your decision making and the actions you were taking to reach a specific aim. While in the latter situation, fear and self-doubt most likely got the best of you which caused hindered you from making clear decisions and taking decisive action in the situation.


Your decision to become a deliberate creator of your desired life experiences require you to demonstrate self-efficacy or self-assurance on a consistent basis. According to Buckingham, “Self-efficacy predicts how quickly you will bounce back from failure at the activity.” It also determines he says, “…the likelihood you will actually achieve these goals.” When it comes to performance and goal-achievement, Buckingham states, “self-efficacy is one of the most powerful mental states.”


According to research by Albert Bandura, past president of the American Psychological Association, “how well you face a new challenge is determined by your ability to transfer self-efficacy from one activity to another.” Buckingham states, “The best way to do this is to look deliberately for similarities between the new challenge and previous challenge where you have succeeded in the past.”


Your capacity to transfer your ability of success towards new challenges and growth opportunities is a crucial mental and emotional intelligence skill that will increase your personal effectiveness and optimize your advancement opportunities.


I know for sure that this skill was fundamental to my ability to go from earning minimum wage to become an award-winning leader capable of building several high performance teams and managing several successful 7-figure plus businesses during my corporate career.


Today, it is without a doubt the skill that continues to help me maintain my faith, belief, enthusiasm commitment and confidence towards the manifestation of the grand vision I have for my training & development business.


The level of success that you and I achieve in life comes down to our ability to trust that we are enough, we have what it takes to figure things out along the way, and we can face the brutal facts of our challenges and overcome them.


It is our level of self-assurance that dictates what we believe we can make happen in our life.

It is our level of self-assurance that determines the level of vulnerability we express as we pursue goals beyond our comfort zone.


It is our level of self-assurance that affects our willingness to take on stretch goals and become a beginner to achieve something we've never had in life. When we decide to be a deliberate creator of our life experiences, it is pivotal to our success that we develop self-assurance.

Three Keys to Developing Self-Assurance

1. Self-talk Your Way to Success. Maintaining the motivation it takes to achieve the level of success you want to experience comes down to the “word in your heart.” The “word in your heart” reflects the story you tell yourself about who you are, who you can become, what you can do and what you are worthy of experiencing in life. Creating and nurturing an empowering story in your heart that is immersed with positive beliefs about yourself is critical to the measure of faith, fortitude and perseverance you exhibit towards the achievement of your goals. For example, instead of allowing your fears and self-doubt control the conversation taking place in your mind, embrace the identity of the person you need to become to make a dream or goal happen by telling yourself, over and over again, "I am the kind of person that rises up and wins in the face of new challenges and opportunities."


2. Remember to Remember Your Strong Moments. Can you remember a moment when you felt like giving up, but you didn’t. When you faced a challenge that seemed too much for you to handle, yet, you figured out how to overcome it and navigate your way forward. These moments serve as evidence of your smarts and innate strength. Savor these experiences. Utilize them to transform any self-defeating assumptions you have about your ability to handle “what is” while you initiate action to create “what can be.” If you are going to believe anything about yourself, presume you are strong and smart enough to achieve your goals. Say to yourself, "I am strong and smart enough to achieve this goal." Speak to yourself with life-affirming words that strengthens your faith and belief in your ability to respond to challenges and opportunities in smart ways.


3. Be results-oriented. People who live their dreams share a common trait; they cultivate the art of follow-through towards tasks related to their goals. The ability to execute plans to reach specific aims in life supersedes formal education, talent, and your network, in deciding how much you will achieve in life. Instead of being “busy for busy sake, be purpose-driven and results-oriented. Master the art of follow-through to produce results relevant to the achievement of goals that matter to your success. Keep the main thing, the main thing. As you produce results that create success on a consistent basis, your actions will boost your self-assurance while expanding your influence and success.


It matters what you believe. Be proactive in the development of positive beliefs about yourself. Empowering beliefs about who you are, who you can become and what you are capable of doing in life energizes you from the inside-out and inspires an empowering story of what’s possible in your life.


Success leaves clues. Remember your strong moments and the traits you demonstrated during these situations. Making progress towards the achievement of your goals strengthens your intrinsic motivation. Intrinsic motivation helps you maintain an unwavering faith towards the creation of "what can be" while empowering you with the mental and emotional strength to manage "what is".


Empowering beliefs serve as the invisible bridge to the development of the self-assurance you need to level up your leadership capacity, show up courageously, stand out confidently and succeed at making that which is invisible, visible.


In his book, The One Thing You Need to Know...About Great Managing, Great Leading, and Sustained Individual Success, Marcus Buckingham states, “Like the basketball player, the leader knows that, although many shots will miss the target, he must keep shooting nonetheless. Every shot hit or miss will teach him something about himself, his situation, his team, and his competitors, all of which should lead to a better more focused shot the next time around. The effective leader knows he’ll miss 100 percent of shots he never takes.” He further states, “Action brings clarity. It clarifies the direction you are taking and the expected outcome.” Are you missing out on leadership opportunities because you’re allowing fear, uncertainty, and self-doubt (FUD) rob you of taking shots toward your leadership goals? If so, I'm going to share with you a key lesson I learned early on in my management career that helped me transition into an award-winning female leader worth following.


Before I do, it is important that you establish a leadership vision. Becoming a deliberate creator of the leadership experiences you desire during your career requires that you make time to consider how you want to be remembered as a leader and begin to develop the personal and professional skills that align with your desired leadership identity.


Once you define your leadership values and the impact you want to have now and in the future, it will be much easier for you to discern whether a career opportunity is aligned with your leadership vision and values.


Leading with the end in mind is crucial to designing a leadership career that helps you create a legacy you will be proud of.

Here are a few questions to kick start your personal clarity session.

  1. What's the compelling reason(s) for your leadership aspirations?

  2. Why are they important to you?

  3. How do they define what you stand for as a leader?

  4. What are three strategic priorities that will help you embody your leadership vision and values in your present role while preparing and positioning you for next level leadership success?

  5. How will your leadership vision & values translate into tangible outcomes for your organization, yourself and your family?

Just by taking the time to get clear about your leadership vision and values and why you feel compelled to use the path of leadership to serve and make a difference in the lives of others and have a positive impact on your organization increases the intensity of intention that you will demonstrate toward implementing deliberate actions that lead to specific outcomes.


Why Self-Assurance Is Key to Next Level Success


Think about a situation during the previous month when you approached it with a high level of self-assurance.


Now, think about a situation during that same time frame when you were faced with a situation and you lacked self-assurance.


If you're like most of us, there was a visible difference in the way that you showed up as a leader in each of these situations.


In the first situation, you exuded confidence in your decision making and the actions you were taking to reach a specific aim. While in the latter situation, your fear and self-doubt most likely got the best of you causing you to hesitate to make clear decisions and take immediate action.


Your decision to become a deliberate creator of your desired leadership experiences requires you to demonstrate self-efficacy or self-assurance on a consistent basis. According to Buckingham, “Self-efficacy predicts how quickly you will bounce back from failure at the activity.” It also determines he says, “…the likelihood you will actually achieve these goals.” When it comes to performance and goal-achievement, Buckingham states, “self-efficacy is one of the most powerful mental states.”


According to research by Albert Bandura, past president of the American Psychological Association, “how well you face a new challenge is determined by your ability to transfer self-efficacy from one activity to another.” Buckingham states, “The best way to do this is to look deliberately for similarities between the new challenge and previous challenge where you have succeeded in the past.”


Your capacity to transfer your ability of success towards new challenges and growth opportunities is a crucial mental and emotional intelligence skill that will increase your leadership effectiveness and optimize promotional opportunities.


I know for sure that this skill was fundamental to my ability to go from earning minimum wage to become an award-winning female leader managing several million dollar businesses during my corporate career.


Today, as I work a full-time sales position while building my training and speaking business, it is without a doubt the skill that continues to help me maintain my faith, belief, enthusiasm commitment and confidence towards the manifestation of the grand vision I have for my training & development business.


The level of success that you and I achieve in life comes down to our ability to trust that we are enough, we have what it takes to figure things out along the way and that we can take on challenges and overcome them.


It is our level of self-assurance that dictates what we believe we can make happen in our life.

It is our level of self-assurance that determines the level of vulnerability we express as we pursue goals beyond our comfort zone.


It is our level of self-assurance that affects our willingness to take on stretch goals and become a beginner to achieve something we've never had in life.


When we decide to be a deliberate creator of our life experiences, it is important that we develop our self-assurance.


Three Keys to Developing Self-Assurance


1. Self-talk Your Way to Success. Maintaining the motivation it takes to achieve the level of success you want to experience comes down to the “word in your heart.” The “word in your heart” reflects the story you tell yourself about who you are, who you can become, what you can do and what you are worthy of experiencing in life. Creating and nurturing an empowering story in your heart that is immersed with positive beliefs about yourself is critical to the measure of faith, fortitude and perseverance you exhibit towards the achievement of your goals. For example, instead of allowing your fears and self-doubt control the conversation taking place in your mind, embrace the identity of the person you need to become to make a dream or goal happen by telling yourself, over and over again, "I am the kind of person that rises up and wins in the face of new challenges and opportunities."


2. Remember to Remember Your Strong Moments. Can you remember a moment when you felt like giving up, but you didn’t. When you faced a challenge that seemed too much for you to handle, yet, you figured out how to overcome it and navigate your way forward. These moments serve as evidence of your smarts and innate strength. Savor these experiences. Utilize them to transform any self-defeating assumptions you have about your ability to handle “what is” while you initiate action to create “what can be.” If you are going to believe anything about yourself, presume you are strong and smart enough to achieve your goals. Say to yourself, "I am strong and smart enough to achieve this goal." Speak to yourself with life-affirming words that develop your faith and belief in your effective responses to challenges and opportunities.


3. Be results-oriented. People who live their dreams share a common trait; they cultivate the art of follow-through towards tasks related to their goals. The ability to execute plans to reach specific aims in life supersedes formal education, talent, and your network, in deciding how much you will achieve in life. Instead of being “busy for busy sake, be results-oriented. Master the art of follow-through to produce results relevant to the achievement of goals that matter to your success. Keep the main thing, the main thing. As you produce results that create success on a consistent basis, your actions will boost your self-assurance and confidence while expanding your influence and success.


In Conclusion


It matters what you believe. Be proactive in the development of positive beliefs about yourself. Empowering beliefs about who you are, who you can become and what you are capable of doing in life energizes you from the inside-out and inspires an empowering story of what’s possible in your life.


Success leaves clues. Remember your strong moments and the traits you demonstrated during these situations. Making progress towards the achievement of your goals will strengthen your intrinsic motivation. Intrinsic motivation helps you to maintain an unwavering faith towards the creation of "what can be" while empowering you with the mental and emotional strength to manage "what is".


Empowering beliefs serve as a bridge to the development of the self-assurance you will need to level up your leadership capacity, show up courageously, stand out confidently and succeed at making that which is invisible, visible.


Thanks for reading. I appreciate your time and attention.


I would love to hear your thoughts on this topic. What role has self-assurance played in your success? Sign in to share your comments below. Or, show me some love by clicking on the heart below.


Dedicated to Simplifying Your Journey to Greatness,


Jackie Capers-Brown

Founder, Go Be Great Movement, Author, Ruckus Maker Lifestyle and Leadership Coach


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