• Jackie Capers-Brown

5 Tips You Need to Know to Be A Successful Value-Driven Professional


People often ask me, “How did you know you were going to succeed in becoming a successful leader, considering your humble beginnings as a housekeeper with Marriott Hotels in the face of the daunting odds against you?” Depending on the person and the context of the conversation, I draw on the wisdom of my experience to answer the question in a way that is relatable to their particular situation so that they can see how it is possible for them to achieve a particular goal.


When someone asks me this question, I understand it is often because they are wondering to themselves if they have what it takes to achieve a goal. This is a common thought among all of us when we set out to achieve a new goal. This is why when I have the time to do so, I will share the tips outlined in this article with them so that they understand what I have come to believe are core fundamentals to personal and professional success. If I don't have much time, I will share what I believe to be the #1 factor to achieving goals that are aligned with their desired success. I believe the level of conviction in one’s heart is the #1 factor in determining the level of success a person achieves in life.

Why Conviction is the #1 Factor for Success


The possibility that you can experience new possibilities in your life raises your hope and increases your faith in your ability to do what it takes to experience greater happiness and success. Hope and faith are critical to cultivating a belief in yourself. When a belief becomes a conviction in your soul you’ll begin to tap into a greater force of power that enables you to accomplish what others may have deemed to be impossible. Because your level of conviction towards a goal cannot be seen by others, there is no other way for anyone to be aware or be able to acknowledge your ability without you taking consistent action.

A conviction is a sense of knowing that you have that can’t always be explained in a logical way. Conviction is a firmly held belief or opinion. Firmly held implies that it’s not something that you will dismiss easily or question if it is so. You believe it to be and someone would have to fight you tooth and nail for you to even consider that it is not true for you. It is a belief or opinion that you will stand up for.

When I think of the passionate determination I demonstrated in my 20’s toward building my award-winning leadership career, I’ve come to realize that it wasn’t just a belief, I was convinced in my mind and heart that my children deserved better in life and it was up to me to make it happen. This belief became a conviction that fueled my desire to be more, learn more, and do more.

This conviction enabled me to see and seize opportunities to grow myself and grow my influence and impact as an emerging leader for Marriott Hotels. This conviction became my “Mighty Why”. Regardless of how I felt, what I thought about a particular task, or who doubted my ability, it served as my compass for the attitude and level of commitment I showed up to work with day after day. It helped me to develop a mindset of being willing to do whatever it would take to be successful on the path I’d choose.

Your level of conviction towards any goal will influence how you show up and the consistency you demonstrate toward completing tasks relevant to your goals. My friend, the conviction in your heart toward a goal enables you to face your fears, overcome daunting odds, bounce back from setbacks and maintain an unwavering belief that you will accomplish your desired end.

How can you assess your level of leading yourself with conviction? Answering the following questions will provide you with some insights.

1. Do you possess and demonstrate through your actions that success is the only option when it comes to the goal or project?

2. Are you your biggest fan?

3. Are you clear about what success looks and feels like to you?

4. Are you willing to do whatever it takes that is aligned with your values to achieve the success you want to experience?

LIFE is calling you to be the hero of your own story. Are you cultivating the conviction that's necessary to take the actions today to create the present and future experiences that mirror the success you want to experience?


Your answers to these questions will provide you with an awareness of your level of conviction toward the dreams, goals and projects you have identified will support your efforts to create the success that you desire.


Five Tips You Need to Embody to Be Successful.




Tip #1 - You need to genuinely care about people. You can have the education, and skills to know how to do a particular job, however, no one can make you care about people. It’s an attribute that comes from within you, so if you don’t genuinely care about people and you want to be successful, you will need to cultivate it. When you genuinely care about people they know it. It’s how you show up daily in your interactions with others. It’s how you make people feel about themselves when they’re in your presence and what you say about them when they're not present.

Reflection Point: How would the people in your sphere of influence define the impact and legacy your life has had on their lives? Are their lives in some way better because of your presence in it? If so, what are the tangible ways that it is? If not, what can you begin to do today to increase the tangible impact you have on the lives of those within your circle of influence?




Tip #2 - You need to feel and believe that now is your time. It doesn’t matter your age, whether you are 20-something or 60-something, if you believe that now is the time for you to pursue and achieve a particular dream then you need to start to take action towards it. You can baby-step your way to greatness. Clarity comes from action. As you take action, you will discover what works and what doesn't work, where you need to revise your plan and be mindful of how synchronicities in your life are revealing the unique path to achieving your goal. When you believe that “now” is your time, you will eliminate any distractions that inhibit your ability to do what matters most toward the achievement of your goal. You will begin to lead your life on fire with conviction. Your progressive mindset and actions will help to fuel your momentum as you experience positive results from your efforts.

Reflection Point: Do you constantly talk to others about a dream or goal that you desire to accomplish, yet, you’ve taken little or no action towards making it happen? If so, it’s important for you to realize that there is no such thing as a perfect time to begin making strides toward a goal. Unless you believe that now is the time for you to start, the only action you will take is "talking about what you want" versus showing a commitment towards taking consistent action to make your desire a reality. You’ve got to put some skin in the game to win it. What can you do today to begin to put skin in the game towards the achievement of your dream or goal?




Tip #3 - Invest In Yourself. You are your greatest asset. You must invest in your development. You don’t move from desiring something to having it without becoming the person that can manifest it. Investing in your personal development, and acquiring additional leadership, and business skills and strategies will help you to develop the mindsets, habits, discernment, and skillsets to improve your productivity and effectiveness as a value-driven professional. It is your responsibility to acquire the skills and relationships necessary that will communicate your value on the open market. Creating sustainable success throughout your lifetime requires that you become a lifelong learner.


If you’re not growing, you’re stagnating which over time leads to you feeling stuck, or worse becoming irrelevant in the minds of those you can serve with your gifts and talents. There’s a difference between knowledge and skills. Knowledge is information that you have about a particular subject, whereas, skill is the ability to apply the information you know to produce specific results. Knowledge can be learned, where skill requires direct exposure to experiences to be developed.


Reflection Point: Identify your present knowledge and skill set relevant to your desired goal. What additional training do you need to invest in to close the gap between your present knowledge and skill set, and the knowledge and skill set needed to achieve your goal? Create a personal development plan that will help you stay focus and committed to making progress. Get an accountability partner, mentor, or coach that will help you stay on track. If you need personal coaching, check out my Next Level Coaching services. If you are a leader who is responsible for the development of a team of leaders and you want them to develop inclusive leadership skills, improve your workplace culture and team performance, check out my signature corporate workshops. and, if you are a woman interested in a group learning experience, sign up for my newsletter or keep checking back to find out information about my upcoming leadership training for emerging women leaders.




Tip #4 - You have to cultivate a resilient mindset. Success is rarely a straight path. Along the path, you will be faced with problems, obstacles, missteps, detours, and setbacks that frustrate the smartest and most talented among us. Individuals who have learned how to master the meaning they attach to these experiences by telling themselves empowering stories about themselves are more apt to develop the ability to ebb and flow with life instead of resisting reality. This is important because when you’re able to do this, most of your attention will be solution-oriented vs problem-oriented. Your energy follows where you direct your attention. When you are faced with challenges, you need to embody a “can-do” attitude and positive energy to be open to fresh, new ideas, take inspired action to build momentum and achieve positive progress.

Reflection Point: Resilience is defined as the ability to recover quickly from difficulty. It is an emotional and mental toughness developed most often through experience. But, not always. The manner in which you respond to the not-so-good times in your life is a reflection of the level of resiliency you have cultivated. So, be honest with yourself, how do you normally show up during challenging moments in your life? If you were to ask the people closest to you, what would they say? If your answers and their answers would not reflect a consistent display of resilience towards life’s challenges, what can you begin to do to increase your inner-strength so that you face life challenges with an “I will overcome this” mindset and bounce back quicker from life's inevitable setbacks?




Tip #5 - Do What It Takes With What You Have. Now that you’ve identified the knowledge and skillset required to achieve your goal, are you willing to do what it takes to make it happen? I ask this question because it is my experience that many people love talking about the success they want to attain, however, too many people are unwilling to take on a beginner's mindset that is often necessary to embark on a new path that we are not familiar with. The fear of other people's judgment of them, and their fears and self-doubt create an internal war within themselves that prevent them from taking the actions they know must be taken to move the ball down the field in the arena they most want to win in. Regardless of the endeavor, there is a price that has to be paid to achieve success. Consider the cost and whether you are willing to pay it.

Reflection Point: This is where the rubber meets the road. Are you willing to invest the next year, the net three to five years of your life doing many things you like and don’t like as you dedicate your time and energy toward building momentum and producing results key to your success? This is vital because success is not a by-product of wishing and hoping. It is a direct reflection of your willingness to develop your effectiveness toward implementing actions that are key to the achievement of your goals. This requires that you show up daily with a commitment towards personal excellence.

In Conclusion

If you’ve ever played sports or completed any form of training, your coach or trainer emphasized how important the fundamentals were to preparing and positioning yourself for a successful outcome. The five tips that I’ve shared in this article, genuinely care about people, believe that now is your time, invest in yourself, cultivate a resilient mindset and be willing to do what it takes with what you have are in my opinion basic fundamentals for achieving success in any endeavor. Mastering these fundamentals will enable you to prepare and position yourself to develop the mindsets, self-leadership skills sets and discernment that is necessary to gain clarity about what works, and what doesn't work when it comes down to executing strategies that will produce positive results toward the achievement of your goals and more success in life. They will expand your opportunities to BE more, LEARN more, DO more in life that is aligned with your desired lifestyle and success.




Now I’d love to hear from you. Which of these tips have enabled you to produce sustainable success? Share your response in the comments below.


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#GoBeGreat

Jackie Brown